Манипуляции в текстах слоганов

2018. № 1, 69-80

Е.В. ЮРЬЕВА, кандидат социологических наук


The article analyzes the slogans from the point of view inherent in their texts manipulation component. Slogans as active carriers of semantic manipulations solve manipulation tasks when working with modern texts of the slogans used by various methods: select tendentious vocabulary, elements linguistic programming, emotionalism, reliance on stars and experts and many other techniques that are described in the article