От «военных успехов» к «варварским деяниям»: эвфемизация в печатных СМИ

2018. № 4, 74-81

Н. Н. Вольская, кандидат филологических наук А.И. Давыдова, МГУ им. М.В. Ломоносова


The article discusses euphemisms and dysphemisms in the aspect of practical use in the modern mass media and create a certain impact on media attributes.
Skillful use of euphemisms and dysphemisms is one of the most powerful means of manipulating the opinions of readers, because they help the journalist to
not only shape public opinion but also to Express unambiguous consolidated revisions, the society and the state to the object of the narrative.