"«Ковбои Хаггис» 20 лет спустя: слоган как основа маркетинговой коммуникации "

The article analyzes the successful marketing strategy, implemented through advertising «Cowboys Huggies». In the article slogan «Cowboys Huggies» rooted
in the linguistic consciousness of the audience and language picture of the world is considered from the cognitive and linguistic qualities, which have become the
verbal marker of the brand and as a consequence the basis for marketing strategy